about us

The cultivation and even more so trade of fruit is something I developed a passion for as a young highschooler when visiting the family estate during summer breaks. I can freely state that the fruit trade was something that I fell in love with at first sight. At the very beginning of my path in this business, as a highschooler I would sell the apples from our family orchard in Belgrade’s wholesale market, and within a year I was already supplying a few grocery chains in Belgrade with multiple apple varieties. Throughout the years, trade had expanded to other parts of Serbia, as did the product range. Furthermore, the participation in various international fairs gave us the opportunity to provide our products to distributors and grocery chains throughout Europe and Russia. As of now, with my loyal team and our ten facilities nationwide, we fulfill the customer demands and qualitative needs of fresh fruit and vegetables to everyone from local markets across Serbia, to world-renowned supermarket chains such as Edeke in Germany, Magnit in Russia, Kaufland in Croatia, and many others. In the future I see the company which I lead as one of the main firms not only in the fresh fruit and vegetable trade, but in the entire food industry, both in Serbia and internationally. In this regard, the drive and enthusiasm of my team and me are an endless source of energy, because of which I am certain that we will reach our goals.